SimpliFed provides virtual breastfeeding and baby feeding support fully covered by health plans at no cost to families from pregnancy to weaning.
Our mission is to create a new model for optimal feeding by building trusted relationships with parents, partnering with healthcare payers and providers, and shifting policy, practice, and narratives to drive health and economic equity, starting with baby’s first foods.
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Andrea Ippolito serves as the CEO and Founder of SimpliFed. Prior to starting SimpliFed, she served as a faculty member in the College of Engineering at Cornell and also served as the Director of the Department of Veterans Affairs (VA) Innovators Network within the VA Center for Innovation. Previously, she served as a Presidential Innovation Fellow based out of the White House Office of Science and Technology Policy and General Services Administration. Andrea was the Co-Founder of an innovative application that improves access to care called Smart Scheduling (acquired by athenahealth in 2016). Ms. Ippolito completed her MS in Engineering & Management at MIT and engineering degrees at Cornell.