About SimpliFed

You don't have to figure out feeding alone.
SimpliFed makes expert baby feeding support more accessible, personalized, and convenient for families.
Whether you're breastfeeding, pumping, bottle feeding, using formula, or a combination, our expert feeding providers are here to help—virtually, from the comfort of home.

Our Story

SimpliFed was founded in 2019 by Andrea Ippolito after becoming a mom and experiencing firsthand how difficult it could be to get timely, personalized breastfeeding and baby feeding support.

She believed families deserved better access to expert guidance and SimpliFed was born.

Today, SimpliFed receives referrals representing 5% of pregnancies in the US, helping parents navigate feeding questions and challenges from the earliest days through the months that follow.

Support for your feeding journey

From prenatal preparation to the first days home and beyond, we're here with personalized support for breastfeeding, pumping, bottles, formula, combination feeding, and more.

Because there isn't one right way to feed a baby. There's just the way that works for your family.

Meet with a SimpliFed provider virtually

97%

of our parents say they feel less stressed after meeting with our providers

87%

of our patients feed with breastmilk for at least 3 months (national average is 69%)

>90%

Patient Satisfaction Score (NPS) for our providers

>80%

Completion of mental health screening for postpartum depression and anxiety