How to refer a patient
On the outgoing referral page, search/select for “SimpliFed” provider in the “To” provider field and select “Lactation Specialist” under Specialty.
Name: SimpliFed
Address: 314 E State Street Ithaca, NY 14850
Phone Number: 888-991-6772
Fax: 631-201-7097
Testing DirectAddress:simplifed@service2.directaddress.net
Production DirectAddress: simplifed@direct-address.org
In the “Reason” field, type in a reason via free text such as "lactation or baby feeding consultation. Also check that the patient’s email is in the demographic tab for us to receive the email to send the secure video link.
In the “Diagnosis” field, type in "Z3A.30" or any other relevant diagnosis code.
Hit send referral. When you choose the referral, include “Attach CCR/CCD” and “Attach Medical Summary” (please check both).
Recommended Referral Timing:
Many practices choose to automate or standardize referrals to SimpliFed around 28 weeks gestation to proactively support families before delivery and throughout postpartum recovery.
What Happens After Referral?
Once a referral is received:
1. SimpliFed contacts the patient directly.
2. Patients are scheduled virtually with our maternal health specialists.
3. Care is coordinated with the referring provider when appropriate.
4. Families receive ongoing support across feeding, newborn care, and postpartum transitions.
Why Providers Refer to SimpliFed:
SimpliFed helps extend clinical support between visits by providing:
1. Virtual lactation and baby feeding support.
2. Prenatal feeding preparation.
3. Postpartum education and care navigation.
4. Ongoing maternal and infant support in the home environment.
5. Improved access for patients regardless of geography or transportation barriers.
Need Help Setting Up Referrals?
Our team can help your organization:
1. Add SimpliFed to EMR order sets.
2. Automate referral workflows.
3. Train staff on referral processes.
4. Customize referral pathways for your practice or health system.
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