Partnering with SimpliFed Resource Guide

Do you have a patient that needs breastfeeding or baby feeding support? This toolkit offers resources for providers and staff to easily refer to SimpliFed’s allied health baby feeding support professionals.

Below you'll find fast, easy ways to get in touch, quick links to refer to us, further background on SimpliFed, FAQs, and more.

Summary of SimpliFed

SimpliFed provides virtual inclusive breastfeeding and baby feeding support fully covered by health plans at no cost to your patients from pregnancy to weaning. Healthcare systems or individual practices refer to our baby feeding experts (NPs, IBCLCs, and RNs) who complement in-person care and as needed, refer patients back to in-person services. Our specialists improve patient access while increasing in-person clinic capacity and affirming trusted relationships with parents (we have an NPS that is greater than 90). Your patients will benefit from increased breastfeeding rates and improved perinatal health outcomes.

We help parents develop their baby feeding skills and confidence around breastfeeding, pumping, formula feeding, using donor milk, and/or combination feeding. We can also help with concerns about supply, latching, nipple pain, and clogged ducts - just to name a few top issues.

We love to start working with patients during pregnancy to provide baby feeding education and learn about their feeding goals. Once the baby is born, we continue to meet with patients virtually throughout the baby feeding journey. SimpliFed’s approach complements in-person care and improves provider capacity by supporting parents with specialized baby feeding services centered on each family’s unique needs. Some parents are struggling with latching or supply and others have questions about pump schedules, weaning, transitioning back to work, or need help choosing a formula or understanding combo feeding. We trust parents to make the best decisions for their families along their baby feeding journey, and we are here to support and encourage them, free of judgment.

Provider Referral Form

If you would like to refer a patient to us, please fill out this short, secure form. SimpliFed will contact the patient within one business day to schedule an appointment. You can also fax/efax in this editable referral form as well.

Patient Referral Materials

If you would like to provide electronic or printed materials to share with your patients about SimpliFed, please see the downloadables in our outreach kit here.

Ways for healthcare providers to partner with SimpliFed

Healthcare systems or individual practices refer to our baby feeding experts (NPs, IBCLCs, and RNs) who complement in-person care and as needed, refer patients back to in-person services. Our specialists improve patient access while increasing in-person clinic capacity and affirming trusted relationships with parents (our NPS is over 90). Your patients will benefit from increased breastfeeding rates and improved perinatal health outcomes. Collaboration with SimpliFed can range from using easy referrals via our website, to IT integration, to Professional Services Agreements. If you are interested in learning more about ways to partner, fill out this short form or email us at contactus@simplifed.us.

Prenatal and Postpartum Classes

We would be honored to work with your patients via our free virtual baby feeding classes. Patients can sign up for upcoming classes via this link.

We are also able to co-design baby feeding courses to meet the unique needs of your patient population. If you are interested in a customized baby feeding course, please email contactus@simplifed.us with the subject line “Partner on courses.”

Appointment Scheduling

Patients can easily schedule an appointment by:

Frequently Asked Questions

Do I need to do a prior authorization for my patients to refer to SimpliFed?

No prior authorization is needed to refer to us.

Are SimpliFed’s services covered by health plans?

We work with commercial, Medicaid, Marketplace and TRICARE health plans to improve access to breastfeeding support at no cost to patients. These benefits improve breastfeeding initiation and duration, as well as health outcomes, clinical quality and member engagement, while reducing cost and utilization.

How do healthcare systems or practices partner with SimpliFed?

Healthcare systems or individual practices refer to our baby feeding experts (NPs, IBCLCs, and RNs) who complement in-person care and as needed, refer patients back to in-person services. Our specialists improve patient access while increasing in-person clinic capacity and affirming trusted relationships with parents (our NPS is over 90). Your patients will benefit from increased breastfeeding rates and improved perinatal health outcomes. Collaboration with SimpliFed can range from using easy referrals via our website, to IT integration, to Professional Services Agreements. If interested in learning more about ways to partner, fill out this short form or email us at contactus@simplifed.us.

Can providers refer to you?

Yes! We work with healthcare systems across the United States who refer to us as their baby feeding and breastfeeding specialists. We commonly work with OB/GYNs, midwives, pediatricians, nurse practitioners, nurses, care managers, women’s health providers, community doulas, WIC, and primary care providers who refer directly to us during pregnancy or postpartum. We provide ongoing care covered by health plans. If you would like to refer a patient to us, please fill out this short, secure form.

How many appointments do patients get access to with SimpliFed?

Baby feeding support coverage and benefits vary across payers. However, most health plans cover at least six appointments, starting during pregnancy.

When should I refer a patient?

Baby feeding is most successful when parents have some basic information about their options during the prenatal period. We like to start working with parents in late pregnancy to provide baby feeding education, learn about their feeding goals and align expectations. Many parents come to us postpartum as well and may be struggling with latch or supply, have questions about pump schedules, weaning, transitioning back to work, or need help choosing a formula or understanding combo feeding. There’s no wrong time to get judgment-free support!

What locations do you serve?

SimpliFed can serve families in all 50 states across the United States via our virtual services.

Is breastfeeding support a mandated benefit?

Yes! Under the Affordable Care Act, insurers are required to provide comprehensive lactation support and counseling, and supplies at no cost to the patient. Plans cannot charge a patients out-of-pocket costs such as copayments or coinsurance for these services when they are delivered by an in-network provider (and plans must offer a network provider). The Affordable Care Act (ACA) requiring coverage of these services took effect on or after Aug. 1, 2012—for most health insurance plans. Please see this resource from the American College of Obstetricians and Gynecologists (ACOG) for further details.

Who are your providers?

SimpliFed’s team of providers are highly qualified, vetted lactation consultants, nurses, nurse practitioners, physicians assistants, registered dieticians, and midwives. They are allied health professionals who provide inclusive, judgment-free baby feeding support to new parents whether they are breast/chest feeding, formula feeding, breast pumping, or using donor milk. Our lactation consultants are International Board Certified Lactation Consultants (IBCLCs)and have extensive training and clinical experience with parents and their infants.

How do you work with in-person care delivery?

Our approach is 100% virtual and designed to complement in-person care and improve provider capacity. We augment access and support continuity of care for parents transitioning between healthcare systems and providers. Telehealth allows patients to access care from wherever works for them, whenever they need it, removing traditional barriers to care such as lack of transportation, difficulty getting out of the house with a baby and other children, alternative work schedules and challenges navigating sparse provider networks.

How do you measure quality?

Throughout the care experience, SimpliFed tracks breastfeeding outcomes, maternal mental health, healthcare utilization, and patient and provider satisfaction. We look at breastfeeding initiation and duration, attendance to well baby visits and postpartum visits according to ACOG guidance, net promoter score (currently above 90!), and postpartum depression screening.

What electronic medical record system are you on?

Currently we use Athenahealth for our electronic medical record system, but we also have some custom documentation tools surrounding our care experience, intake forms, clinical documentation of the encounter, and care plan follow-up.

Do you integrate with healthcare IT systems?

We do integrate with healthcare IT systems and our team has some of the best and the brightest to help facilitate those integrations via FHIR, HL7, or efax if needed. We understand that healthcare IT system integrations take time and are resource-intensive for organizations so we are flexible and will work to provide the easiest and best path forward for your group.

Do you share charts back with the referring provider?

Yes, we share charts and/or the care plan with the referring provider. We share this back via secure message or via a health IT integration. Our goal is to ensure you have the information you need surrounding your patients. Consider us part of the care team supporting you and your patients.

What is the evidence behind breastfeeding and baby feeding support?

There is a whole body of evidence surrounding baby feeding support provided by IBCLCs. As one example, a study found that women supported by IBCLCs with instruction and support for breastfeeding were more than four times as likely to fully breastfeed their infant at one month and nearly three times more likely to breastfeed at three months, compared with the control group.

Can’t find your answer?

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